Hermès and the success of the coveted Birkin bag

Woman: Somebody wants the bag. How do they get the bag?
Man: Well, you have to walk into an Hermès store and you have to be patient.
Woman: But you know the world we live in, right? You know that if somebody has the funds and they want the bag, they want the bag now.
Man: Yes. Um, I have children too and I have desires too. But I'm saying it's a long process. You go to a store, you get an appointment, you meet a salesperson, you talk about what you want. It's not available. You'll have to wait. It'll come back to you. It takes a long time. Eventually, it's gonna happen.
Woman: Store managers act as gatekeepers for disciples of the brand. There are stories of years-long waiting lists for bags, and waiting lists to get on the waiting list. Along with whispers from Wall Street that the company is brilliantly gaming the customer.
Woman: Hermès has been accused of, you know, creating this artificial scarcity to pump up demand. How do you respond to that?
Man: It makes me smile that this is a diabolical marketing idea that can only come out of people obsessed with marketing. But we don't have a marketing department at Hermès. So first of all, when I heard that, I was like, what? Oh, okay, I get it. Yeah, well, no. Whatever we have, we put on the shelf and it goes.
Woman: There's not a room where you guys are holding all the bags back and saying, let's see what happens.
Man: Maybe we should.

女： 有人想要这个包。他们怎么才能买到呢？
男： 你得走进一家爱马仕专卖店，然后你得有耐心。
女： 但你知道我们生活的这个世界，对吧？你知道如果有人有钱，并且想要这个包，他们就想马上得到。
男： 是的。嗯，我也有孩子，我也有欲望。但我想说的是，这是一个漫长的过程。你去店里，预约，见销售人员，谈论你想要的东西。但它没有现货。你得等。他们会再联系你。这需要很长时间。最终，你会买到的。
女： 专卖店的经理们扮演着品牌信徒们的“守门人”。有传闻说，买包要等上好几年，甚至还有排队等候名单的等候名单。华尔街也传来风声，说这家公司正在高明地“操纵”顾客。
女： 爱马仕一直被指责，你知道的，制造这种人为的稀缺来刺激需求。您对此如何回应？
男： 这让我发笑，觉得这是一个“邪恶”的营销点子，只有那些沉迷于市场营销的人才能想出来。但我们在爱马仕没有市场部。所以当我听到这个说法时，我的反应是，什么？好吧，我明白了。嗯，不是的。我们有什么货，就把它摆上货架，然后就卖掉了。
女： 所以并没有一个房间，你们把所有的包都藏在后面，然后说，让我们看看会发生什么。
男： 或许我们应该这么做。

https://www.youtube.com/shorts/n01lAqMFWFo