The 4 Ps of the Marketing Mix (Part 2)

The 4 Ps of the Marketing Mix (Part 2)

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Ang Bao

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https://www.businessenglishpod.com/2015/11/24/video-vocab-46-english-vocabulary-the-4-ps-of-marketing-mix-2/

营销组合的后两个要素分别是渠道和促销,在渠道部分,本视频介绍了产品市场覆盖和经由物流及公司的分销体系将产品配送至客户的话题,在促销部分,介绍了诸如广告、公共关系、营销活动和店堂内促销的话题。
we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.

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